Over the past 30-years, AS Advertising has branded a substantial amount of pet food products so they resonate best on shelf. Over this time, we’ve observed the steady growth in pet food sales and the number of pet care suppliers has grown and continued to drive experimentation in new packaging.
As most businesses have discovered an online presence is almost mandatory today. The world of SEO is changing rapidly and to be noticed is to be seen frequently.
Since watching Simon Sinek’s ‘How Great Leaders Inspire TED Talks, we’ve been inspired by the entrepreneur and motivational speakers wisdom on branding and marketing.
Marketers are increasingly engaging with followers using images. In the last several years, the use of Instagram by companies has skyrocketed.
It seems more than ever, companies are altering their websites to keep on-point with changing trends. Nevertheless, the greatest content, best design and powerful messaging cannot justify annoying elements. The average time spent on a webpage is only 33 seconds; not much time to grab a customer’s attention and reel them in. These days, if the users experience is tarnished, your user will click away and never be seen again.
THOUGHTFUL USER INTERFACE: Simple navigation allows visitors on your website to be more engaged in their browsing experience. You have approximately 5 seconds to capture your visitor’s attention and a crowded screen makes it difficult for onlookers to enjoy.
In late 2012, the Harvard Business Review’s blog contributor Bill Lee claimed ‘Marketing Is Dead’. Lee went on to suggest advertising, public relations, branding and corporate communications, as we know it are ineffective. Instead, as a result of more brand advocates interacting online, social media is the be all and end all. Lee may of grasped that mobile and web-based content is on the rise, but he failed to recognize the ‘traditional’ methods are still essential elements to creating adequate campaigns, brands, and plans.
“In order to create good advertising, we must be good listeners and uncover what the brand’s truth is. Understanding who and what they are and how their soul is relevant to people is the first step into breaking out of silos and allowing us to define them by these terms.”
It’s not about big idea’s or small idea’s, it’s about GREAT idea’s. Has passion been entirely lost in the workplace? How often is it that you meet an individual with enthusiasm for what they do? Showing your love for the work you do will shine through and customers will more highly admire you. When attempting to create something amazing, trivial pursuits should be left on the backburner.
In 2012, Business Insider stated there were 835 million smartphone users and 5.6 billion feature phone users. eMarketer reported that adults spend more media time on mobile than newspapers and magazines combined, which means by 2015, global Internet usage will double. Although these statistics are staggering, what’s most important for businesses to know is U.S. mobile and social media revenue- including consumer and business access, content, advertising and marketing – increased 30.2% to $45.38 billion in 2011.